Are Brands Tapping Everyday Influencers Successfully?

There is a slight misconception I continue to see with some African brands on the use of local influencers. Influencers seemingly are associated with luxury, exclusive or premium brands. True, these exclusive brands are trying to make their products or services more relatable to a certain audience whilst being aspirational to others. What I tend … More Are Brands Tapping Everyday Influencers Successfully?

Guest Post: “Speak Your Mind… Except To Me” by Rumbidzayi Dube

Originally posted on black African woman:
Source: Shutterstock Online I am my father’s daughter. Opinionated. Headstrong. Vocal. I speak my mind. A reflection of our patriarch. Qualities that my father himself has admired in me yet struggled to embrace since I was a child. I’ve had numerous conversations with my father where I have voiced…

The Duo That’s Reinventing African Gospel

From the moment I first heard them, I knew there was something different. Something so incredibly special. ‘Simon & Esther’ was their name. Someone in the crowd joked that their name sounded like ‘Simon & Garfunkel’. Another quipped that Simon ought to change his name to ‘Ahasuerus’ – a more appropriate, biblical moniker given this … More The Duo That’s Reinventing African Gospel