Living It Real

I moved back home to Zim in May last year. I won’t lie, I experienced serious anxiety about my move as chronicled here. I’d be moving from a city synonymous with convenience to one notorious for its high cost of living and insane levels of unemployment. This required me to be completely honest with myself in … More Living It Real

Are Brands Tapping Everyday Influencers Successfully?

There is a slight misconception I continue to see with some African brands on the use of local influencers. Influencers seemingly are associated with luxury, exclusive or premium brands. True, these exclusive brands are trying to make their products or services more relatable to a certain audience whilst being aspirational to others. What I tend … More Are Brands Tapping Everyday Influencers Successfully?