Are Brands Tapping Everyday Influencers Successfully?

There is a slight misconception I continue to see with some African brands on the use of local influencers. Influencers seemingly are associated with luxury, exclusive or premium brands. True, these exclusive brands are trying to make their products or services more relatable to a certain audience whilst being aspirational to others. What I tend … More Are Brands Tapping Everyday Influencers Successfully?

Guest Post: ‘Help! I’m Attracted To Bad Boys’ by Sonia Dube

I recently watched an old movie called “Rumour Has It”. It’s a rather twisted movie about a young woman named Sarah who is returning home with her fiancé for her little sister’s wedding, and finds out a family secret: a week before her wedding day, Sarah’s mother slept with a man who had previously slept … More Guest Post: ‘Help! I’m Attracted To Bad Boys’ by Sonia Dube