There is a slight misconception I continue to see with some African brands on the use of local influencers. Influencers seemingly are associated with luxury, exclusive or premium brands. True, these exclusive brands are trying to make their products or services more relatable to a certain audience whilst being aspirational to others. What I tend … More Are Brands Tapping Everyday Influencers Successfully?
I’ve recently started watching old episodes of Mad Men. One of my all-time favourite TV shows. It is a show based in the 1960’s looking at the lives of advertising executives who work on Madison Avenue in New York City and seeks to dissect life in that era. These ad men coined themselves ‘Mad Men’. As Malcolm Gladwell put … More How Mad Men Made Me