There is a slight misconception I continue to see with some African brands on the use of local influencers. Influencers seemingly are associated with luxury, exclusive or premium brands. True, these exclusive brands are trying to make their products or services more relatable to a certain audience whilst being aspirational to others. What I tend … More Are Brands Tapping Everyday Influencers Successfully?
Home has been on my mind a lot lately. With elections coming up, I guess it’s no doubt it has been. I was going through some old pics and came across ones from a holiday in 2009 when I took two of my friends, both who are from South Africa, home with me. I got … More H-Town Glory